New IHSAA Personal Branding Activity (PBA) Guidelines The Indiana High School Athletic Association (IHSAA) has adopted Rule 5-7 – Personal Branding Activities (PBA) beginning with the 2026-27 school year. This new bylaw allows student-athletes to participate in certain personal branding opportunities—such as endorsements, sponsorships, social media promotions, appearances, camps, and clinics—while protecting their amateur status and athletic eligibility. The IHSAA has developed educational resources to help student-athletes and families understand what is permitted, what is prohibited, and the reporting requirements under the new rule. Before You Participate Before entering into any endorsement, sponsorship, appearance, social media promotion, or compensation agreement, student-athletes and parents are strongly encouraged to review the resources below and contact the Chesterton High School Athletic Department with any questions. Because every Personal Branding Activity is unique, eligibility determinations are made by the IHSAA on a case-by-case basis. Helpful Resources 📄 Commissioner's Letter Learn about the purpose and implementation of the new Personal Branding Activity bylaw from IHSAA Commissioner Paul Neidig. https://www.ihsaa.org/2026-Spring-Interim-Spectator 📘 Personal Branding Activity (PBA) Presentation An overview of Rule 5-7, including allowable and prohibited activities, reporting requirements, and examples. https://drive.google.com/file/d/1h6UZXX268u1AZv3vqdydtujIl8AeZoXX/view?usp=sharing ❓ Personal Branding Activity (PBA) Frequently Asked Questions Answers to common questions regarding endorsements, social media, camps, clinics, lessons, eligibility, and reporting requirements. https://drive.google.com/file/d/1PvYbmlKRl2e1RvaR2zprGEFiSE0DOLWz/view?usp=sharing ✅ PBA Compliance Checklist A helpful guide for reviewing Personal Branding Activities before entering into an agreement to help ensure compliance with IHSAA Rule 5-7. https://drive.google.com/file/d/1CgBlFpJDkRZYKP_VC_YPb4KH_CaCpmR5/view?usp=sharing Questions? The Chesterton High School Athletic Department is committed to helping our student-athletes take advantage of appropriate opportunities while protecting their eligibility. If you have questions regarding a potential Personal Branding Activity, please contact the Athletic Department before entering into any agreement so we can assist you and, when appropriate, seek guidance from the IHSAA. Chesterton High School Athletics Tradition. Pride. Excellence. Onward Trojans!